Olive Gingrich & Shama Rahman
Zeitgeist Hologram, 2022
Interactive Holographic Installation | 40 x 50 x 50 cm
Zeitgeist, developed by the artists/researchers Dr Olive Gingrich and Dr Shama Rahman (IO), uses deep learning algorithms to indicate ‘Flow’, turning the artwork into an interface of creative collaborative practices.
Zeitgeist measures whether audiences are in a Flow mental state, a state of increased creative stimulation, reduced stress and increased relaxation. Zeitgeist analyses this data and represents Flow states as visual cues - a process called ‘nudging’. Lighter colours and more complex forms represent a heightened state of Flow.
Visual cues provide information on Flow as measured via an EEG – an electroencephalogram which records brain activity. NeuroCreate's proprietary deep-learning algorithm compares these inputs to a brainwave signature pattern of Flow. This sculpture represents Flow mental states of the artists creatively collaborating, compared against brainwave signature patterns of FLOW identified by Dr. Rahman during her doctorate and now developed further with her startup NeuroCreate's Flow classification.
Zeitgeist measures whether audiences are in a Flow mental state, a state of increased creative stimulation, reduced stress and increased relaxation. Zeitgeist analyses this data and represents Flow states as visual cues - a process called ‘nudging’. Lighter colours and more complex forms represent a heightened state of Flow.
Visual cues provide information on Flow as measured via an EEG – an electroencephalogram which records brain activity. NeuroCreate's proprietary deep-learning algorithm compares these inputs to a brainwave signature pattern of Flow. This sculpture represents Flow mental states of the artists creatively collaborating, compared against brainwave signature patterns of FLOW identified by Dr. Rahman during her doctorate and now developed further with her startup NeuroCreate's Flow classification.
About the artists:
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Oliver Gingrich, is artist, creative director at MDH Hologram (musion.com), and producer at the collective Analema Group. Holding a doctorate in Digital Media from Centre of Digital Entertainment, and a MA in Fine Arts from Central Saint Martins, his art focuses on the concept of ‘presence’ - transformative experiences that go beyond media. As creative director, he conjures the illusion of presence through holographic projection.
Oliver Gingrich displays across a range of different media, photography, digital art, acrylic on canvas and holographic projection. With the collective Analema Group, invisible phenomena are experienced visually, sensually, sonically resulting in immersive experiences for their audiences. In his photography series, the artist explores the themes of changing identities, spatial transformation and transcendence. |
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Dr Shama Rahman is a scientist, artist, creative technologist and futurist. She holds a PhD in the neuroscience and complex systems of Creative Cognition and Innovation and her work has encompassed the use of wearable technology to enhance storytelling. She is the co-author of a book chapter ‘Creativity in the Twenty First Century: Multidisciplinary Contributions to the Science of Creative Thinking’ by Springer.
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