Olive Gingrich & Shama Rahman
Zeitgeist, 2021
AI-based, Flow brainwave-visualisation
Zeitgeist, developed by the artists Olive Gingrich and Shama Rahman, uses machine learning algorithms to indicate ‘Flow’, turning the artwork into an interface of creative collaborative practices.
Zeitgeist measures whether audiences are in a Flow mental state, a state of increased creative stimulation, reduced stress and increased relaxation. Zeitgeist analyses this data and represents Flow states as visual cues - a process called ‘nudging’. Lighter colours and more complex forms represent a heightened state of Flow.
Visual cues provide information on Flow as measured via an EEG – an electroencephalogram which records brain activity. A proprietary deep-learning algorithm compares these inputs to a brainwave signature pattern of Flow. This sculpture represents Flow mental states of the artists creatively collaborating during the UK lockdown, compared against brainwave signature patterns of FLOW identified by Dr. Rahman during her Doctorate and now developed further with her startup NeuroCreate’s AI Flow classification. This sculpture represents Flow mental states of the artists creatively collaborating during the UK lockdown.
Creative engagement can help people to socially connect with one another, reducing stress, and resulting in greater wellbeing. The Zeitgeist project hopes to contribute to a wider discourse of Art in Health, with the researchers working actively with NHS experts on further development of the project.
Zeitgeist measures whether audiences are in a Flow mental state, a state of increased creative stimulation, reduced stress and increased relaxation. Zeitgeist analyses this data and represents Flow states as visual cues - a process called ‘nudging’. Lighter colours and more complex forms represent a heightened state of Flow.
Visual cues provide information on Flow as measured via an EEG – an electroencephalogram which records brain activity. A proprietary deep-learning algorithm compares these inputs to a brainwave signature pattern of Flow. This sculpture represents Flow mental states of the artists creatively collaborating during the UK lockdown, compared against brainwave signature patterns of FLOW identified by Dr. Rahman during her Doctorate and now developed further with her startup NeuroCreate’s AI Flow classification. This sculpture represents Flow mental states of the artists creatively collaborating during the UK lockdown.
Creative engagement can help people to socially connect with one another, reducing stress, and resulting in greater wellbeing. The Zeitgeist project hopes to contribute to a wider discourse of Art in Health, with the researchers working actively with NHS experts on further development of the project.
About the artists:
Olive Gingrich
www.olivergingrich.com | @oliver_mag_gingrich @olgi3000
Oliver Gingrich is a media artist, researcher and co-founder and curator at Art in FLUX London. His work often oscillates between intangible phenomena and presence - working frequently with brainwaves, and mixed reality environments. His research focuses on the concept of presence, participatory art forms and the invisible across various media With the collective Analema Group, the use of high-end technology results in immersive experiences for their audiences (Tate Exchange, 2019, National Gallery X 2020). In his photographic series, the artist focuses on questions of male identity and gender (LACMA, Soho Photo NYC). Frequently, Olive utilizes biosensors including EEGs to provide new forms of introspection and interactions to his audiences. With a background in Fine Arts (Central Saint Martins, London) and Digital Art (University of Vienna) and a Doctorate in media, Olive practises his Art from his studio in Notting Hill, London and is currently Lecturer at University of Greenwich and post-doctoral researcher at the National Centre for Computer Animation.
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Shama Rahman
www.neurocreate.co.uk | @shamarahman
Dr Shama Rahman is a scientist, artist, creative technologist and futurist. She holds a PhD in the neuroscience and complex systems of Creative Cognition and Innovation and her work has encompassed the use of wearable technology to enhance storytelling. She is the co-author of ‘Creativity in the Twenty First Century: Multidisciplinary Contributions to the Science of Creative Thinking’ and 'NeuroDesign by Springer. She is a composer, multi-instrumentalist and a multi-genre multi-cultural singer. She has received an Emerging Excellence Award (Help Musicians), been commissioned by composer's residency 'Take V' (Serious) and been a Sky Arts Scholarship and Artangel finalist. She has toured internationally and was the first Sitarist Explorer to perform in Antarctica on the first ever Antarctic Biennale. As an actor, she was the lead of South East Asia's first supernatural detective 24-part drama thriller. Her multi-disciplinary practice has led her to be the Artistic Director of the Art/Science creative production agency Jugular Productions, producing interdisciplinary shows, salons, installations, immersive experiences and games. Bringing together this extensive knowledge and work she founded NeuroCreate - using AI and Neuroscience in a symbiotic digital design to enhance human creativity, performance and wellbeing. |